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| TwinPine Kenya Anaylsis |
Twinpine has discharged its Kenyan mobile trend report for 2016 and it fortifies what we've all known. One – that Mobile, similar to information, is King. What's more, two – that Kenya is not our mate in this tech business. Any ground breaking tech partner that is not creating and streamlining on Mobile is, similar to they say, on a losing end
Give me a chance to present it for you, yes?
Give me a chance to present it for you, yes?
A Summary on Kenya
Kenya has a total population of 47.2 million people, and about 89% of them own mobile devices. With about 40% of its population below age 15, I think this is interesting to say the least.
I was held up until 20 to get my first cell phone yet it appears my Kenyan partners are getting theirs at a much more youthful age.
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| Mobile vs Desktop Usage in Kenya |
Once more, Mobile is above all else. The Mobile versus Desktop traffic diagram resembles a baby speedily jotted a X and shows desktop utilization plunging from somewhat more than 80% in 2011 to around 10% in 2016. In that same period, Mobile rose from 19% to 90%.
Android likewise takes the monster share of the Operating System advertise, holding 82% of the space as at August 2016 and leaving IOS, Windows, Blackberry OS and Java with the staying 18%.
Android likewise takes the monster share of the Operating System advertise, holding 82% of the space as at August 2016 and leaving IOS, Windows, Blackberry OS and Java with the staying 18%.
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| Market Capitalization Share in Kenya |
Safaricom maintained its position as the leading mobile operator in Kenya followed (not closely at all) by Airtel Kenya.
Data prices fell.
According to the report, 1000 Kenya Shillings can buy 5x more data in 2016 than it could in 2011.
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| Growth Trend of Mobile Browsers in Kenya |
As was the case in Nigeria, Opera left its 8 other competitors behind in the Kenyan mobile browser race.
For the growth trend of operating
systems, Android demonstrated its global dominance in Kenya growing from
below 18% in 2012 to over 80% in 2016. Linux, Windows phone, Nokia’s
Symbian OS and others are all struggling around the 10% mark.
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| Social Media Growth Trend in Kenya |
On the social media front, Facebook, the
world’s largest social network is also the largest in Kenya. But look
at that graph, it’s miles away from Twitter, Tumblr, Pinterest, YouTube,
Google+ and StumbleUpon which combine to make up the top 7 mobile
social media sites in Kenya.
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| Market Share of Device Vendors |
An unknown player topped the chart
for the top 10 mobile device vendors in Kenya from Jan 2012 to Aug 2016.
My guess is it’s a combination of several low-end Chinese devices.
Samsung follows with a tumultuous
increase from around 15% to about 25% in 2016. The mobile giant
definitely had a hard time in the Kenyan market. Huawei, LG, Alcatel,
Sony Ericsson (Yes, Sony Ericsson), HTC, Apple and Blackberry all
struggle with marginal increase at the bottom of the graph while Nokia
continued its free falling trend. Sad stuff.
Twinpine found that Kenyans spend
more time on their smartphones than any other device daily. Smartphones
take up 193 mins while they spend 131 mins on TV (same as Nigeria). 80
mins on their laptops and 39 mins on tablets. In fact, all the numbers
are the same with their Nigerian report. I don’t know about this.
Kenya's Transactions via Mobile Money.
Mobile money in Kenya deserves its own
post, to be honest. According to the IMF, Kenya is one of the market
leaders globally when it comes to Mobile Money with a penetration rate
of 985 registered mobile money accounts per 1,000 people. I think “one
of” should not be part of that sentence but who am I to teach IMF their
work?
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| Mobile Money Transaction In Kenya |
93% of Kenyans polled in Twinpine’s
customer survey had used mobile money for transactions. 93 percent!
16.7% use mobile money daily, 40.8% use it at least once a week and
37.5% make up monthly users. Meanwhile, men are 74% more likely to use
mobile money than women.
Safaricom’s M-Pesa platform is the
obvious crowd favourite, accounting for 84% of mobile money transactions
in Kenya (as at Mar 2016). Airtel Money, Orange Money, Equitel Money,
MobiKash and Tangaza are the other players sharing the remaining 16% of
mobile money users in Kenya.
Mobile money transactions in Kenya as at June 2016 are 3x what they used to be in June 2011.
Fun fact: As at October 2011, M-Pesa had processed more transactions
within Kenya than Western Union had processed globally, earning its
place as the world’s most successful mobile payments system.
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| Mobile Entertainment and Shopping Stats |
68% of Kenyans online consume video
content on a daily basis. I’m willing to bet a large proportion of this
video is from their Facebook wall. Mobile video downloads, on the other
hand, sit at 46.7% daily, 31.7% at least once a week and 1.7% at least
once a month while 20% rarely download video online.
Numbers in online shopping are quite surprising to me, only 42% of Kenyans
online have shopped online before. As is to be expected, 67% of online
shoppers research on a product before buying while brave souls (33%)
shop online without conducting research.
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